.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness brand has actually onboarded Indian cricketer KL Rahul as a company ambassador and an investor in the provider, it shared with ETRetail.Without disclosing the precise amount of concern the cricketer has actually taken, the company stated it is actually a significant and calculated investment.This collaboration aims to leverage KL's great popularity, particularly among young people as well as fitness enthusiasts, to expand Boldfit's dip untapped markets as well as demographics across India.Sharing concerning the brand's growth strategies, Pallav Bihani, owner and chief executive officer of the firm pointed out, "We are actually going all-in on growing our activewear and footwear classifications, which are readied to redefine the physical fitness market. These portions are our future development engines." Currently, health and fitness and also yoga devices steer most of Boldfit's sales, Bihani shared.In the fiscal year 2022-23, the D2C brand name attained an earnings of Rs 73 crore. With tactical initiatives as well as this partnership, the company aims to reach an income of Rs five hundred crore by FY26. Founded in 2018, it presently offers over 1 crore clients each year and targets to extend this reach to 5 crore through this collaboration. Likewise, it is improving its own supply establishment structure to make sure swift shipping and also consistent item availability.Looking onward, the D2C start-up counts on an eruption in on the web visitor traffic, social networks interaction, and much higher sales all over our front runner categories.
Posted On Aug 1, 2024 at 10:46 PM IST.
Participate in the area of 2M+ industry experts.Sign up for our email list to acquire most current knowledge & evaluation.
Download ETRetail App.Get Realtime updates.Conserve your favorite short articles.
Scan to download and install Application.